Summary
Given Brexit related uncertainties, since 2016 beef exporters in Namibia and Botswana have been diversifying away from the UK market in their trade with the EU28. In addition, Namibia has for many years been marketing its beef on the basis of its quality and natural production process. Given the Australian focus on serving the market for high quality cuts these product differentiation efforts should be continued, in order to insulate Namibian beef exports from commercial impact of a duty-free/quota-free UK-Australia trade agreement. While Botswana has now largely stopped exporting beef directly to the UK, it is unclear whether any onward trade via the Netherlands takes place. If the Botswanan beef sector in future intends to serve the UK market, then ‘quality’ based product differentiation marketing efforts will need to be intensified. Read more “How Will Brexit Disruptions and a UK-Australia FTA Impact ACP beef exporters?”